Dow Tennis Classic
Campaign: May - November 2024
Website update and post for Save the Date:
Ensured the tournament website was updated for the upcoming year and had enough information for customers to learn about the experience.
Save the Date Social Post:
Published July, 23rd 2024
First Promo released for the Tournament:
Alumni Graphic
2024 Tournament Poster
Digital Advertisement
Digital Advertisement Examples:
These advertisements were shared with media partners that we executed digital advertisements with.
Digital Advertisement Examples
Graphic Design/Social Media
As the head of tournament social media and website management, I was responsible for creating visually compelling graphics and eye-catching imagery that not only captured attention but also adhered to professional branding standards. My role ensured that all content was both engaging and aligned with the tournament’s identity.
Pre-Tournament Events:
Events through Midland Business Alliance; “After Hours” and “Wake Up! Midland”
The goal for these events was to gain sponsors and volunteers for the tournament
Signature Cocktail:
Collaboration with Local distillery to create a signature cocktail for the tournament. The cocktail was named the “Lemonace” and I was tasked to create a logo and promotions for the drink so we could sell it during tournament week.
Promo videos were shot and edited before and during the tournament.
Tournament Signage
Signage Coordinator – Dow Tennis Classic
Led and managed all signage needs for the Dow Tennis Classic, overseeing the design, production, and placement of signage for the tournament, sponsors, and directional materials.
#1 WTA 125k IN THE AMERICA’S
The Dow Tennis Classic was recognized as the #3 WTA 125K tournament in the world and the #1 WTA 125K in the Americas—an incredible achievement for our organization.
As the Marketing and Communications Lead, Signage Coordinator, and Run of Show Lead, I am beyond thrilled to have played a key role in this success, especially in my first year with the tournament. This recognition is a testament to the hard work, dedication, and passion of our entire team.