Dow Tennis Classic
Campaign: May - November 2024
DTC WEBSITE
Ensured the tournament website was updated for the upcoming year and had enough information for spectators to learn about the experience.
DTC WEBSITE BEFORE UPDATES
First Promo released for the Tournament:
Alumni Graphic
2024 Tournament Poster
Digital Advertisement
Graphic Design/Social Media
As the head of tournament social media and website management, I was responsible for creating visually compelling graphics and eye-catching imagery that not only captured attention but also adhered to professional branding standards. My role ensured that all content was both engaging and aligned with the tournament’s identity.
DIGITAL MEDIA/GRAPHIC DESIGN 2024
DIGITAL MEDIA/GRAPHIC DESIGN FOR 2026
Pre-Tournament Events:
Events through Midland Business Alliance; “After Hours” and “Wake Up! Midland”
The goal for these events was to gain sponsors and volunteers for the tournament
Signature Cocktail:
Collaboration with Local distillery to create a signature cocktail for the tournament. The cocktail was named the “Lemonace” and I was tasked to create a logo and promotions for the drink so we could sell it during tournament week.
Promo videos were shot and edited before and during the tournament.
Tournament Signage
Signage Coordinator – Dow Tennis Classic
Led and managed all signage needs for the Dow Tennis Classic, overseeing the design, production, and placement of signage for the tournament, sponsors, and directional materials.
#1 WTA 125k IN THE AMERICA’S
The Dow Tennis Classic was recognized as the #3 WTA 125K tournament in the world and the #1 WTA 125K in the Americas—an incredible achievement for our organization.
As the Marketing and Communications Lead, Signage Coordinator, and Run of Show Lead, I am beyond thrilled to have played a key role in this success, especially in my first year with the tournament. This recognition is a testament to the hard work, dedication, and passion of our entire team.